Real results. Proven growth.

Exploring how structure, creativity, and strategy come together to drive clarity and measurable growth for our partners.

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From cross-border growth to global brand transformation

Building a DTC ecosystem for sustainable international expansion

Popilush evolved from a fast-selling cross-border business into a globally recognized DTC brand. By redefining its strategy, content, and channel integration, Horizon Field helped the brand build a scalable foundation that connects product, storytelling, and performance.

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Brand Strategy & Positioning

Redefined the core brand identity and built a long-term roadmap to move from volume-driven growth to brand-led sustainability.
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Content & Social Commerce

Developed a creator-driven TikTok strategy, boosting brand engagement and driving measurable sales growth.
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Omnichannel Expansion

Integrated DTC and marketplace data flows to ensure consistency across sales, logistics, and customer touchpoints.
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Results & Impact

Annual GMV exceeded $10M, with online conversion up 30% and retention significantly improved.
From OEM supplier to TikTok Shop category leader

Scaling a manufacturing brand into a global e-commerce benchmark

Feelingirl transformed from a factory-based seller into TikTok Shop’s #1 apparel brand through strategic localization, digital optimization, and cross-border operations restructuring led by Horizon Field.

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Localization & Market Research

Deep-dived into U.S. consumer insights to reposition products and storytelling for the Western audience.
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Digital Operations Framework

Built full-funnel digital infrastructure integrating creative, logistics, and marketing workflows.
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Performance Optimization

Implemented automation for inventory and ad management, improving operational ROI by 25%.
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Outcome

Monthly sales exceeded 600K units, securing the brand’s leading position in TikTok Shop’s U.S. apparel category.

and many more collaborators shaping our shared ecosystem.

Proven results. Real DTC impact.

Explore how our data-driven approach delivers measurable growth for DTC brands—across strategy, execution, and performance.

Strategic market entry

We guide brands through U.S. market entry, aligning positioning and channel strategy for sustainable expansion.

Omnichannel execution

From TikTok Shop to Amazon, we optimize every touchpoint to drive sales and brand consistency.

Performance analytics

Our transparent reporting tracks KPIs and uncovers actionable insights to fuel ongoing growth.

End-to-end support

We partner from planning to launch, ensuring seamless operations and measurable results at every stage.

Unlock Sustainable DTC Growth

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